The digital promotional landscape is constantly transforming, presenting both opportunities and challenges. One of the most critical challenges facing advertisers today is ad fraud, a pervasive concern that can waste advertising budgets and undermine brand image. To combat this growing danger, it's essential to analyze the various types of ad fraud

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By implementing conversion tracking, you gain invaluable information into which campaigns are truly driving results. This knowledge empowers you to refine your approach, focusing resources towards the t